Do you know the amount of time people spend on social media? As of 2024, surveys suggest that the average person spends 143 minutes or 2 hours 23 minutes, which means that social media accounts for about 35.8% of daily online activities. While everyone is busy doom scrolling on their phones, they come across a myriad of topics, trends, people, and events and they get influenced by them. When social media has such a profound impact on the daily lives of people, can’t it be used to break menstrual shame in communities? In a world where women still have their doubts about using soft menstrual cups for beginners, social media can serve as a powerful tool in challenging and eradicating menstrual stigma.

A Brief Overview

Since time immemorial, menstrual shame has long been a topic of shame. The stigma and misconceptions surrounding menstruation stem from cultural taboos and societal misconceptions, and just like any stereotype, social media can be a powerful tool in combating menstrual shame, empowering women, and fostering a more inclusive and informed society.

Breaking Taboos with Awareness Campaigns

For one, social media can provide a global stage for raising awareness about menstruation and challenge the traditional taboos associated with it. Individuals and organizations can leverage their social media handles to initiate campaigns, share informative content, and engage in open discussion about menstruation. In fact, hashtags like #MenstruationMatters and #PeriodPositivity have already gained momentum, and they are encouraging open dialogue and breaking the silence surrounding menstruation.

Destigmatizing menstruation through education 

Educational content on social media can play a substantial role in dispelling myths and misconceptions surrounding menstruation. Brands, NGOs, and individuals can share informative graphics, engaging snackable videos, and stories on platforms like Instagram to make period talk more accessible. By providing evidence-based resources and being a platform for sharing personal experiences, social media can easily dispel and challenge harmful beliefs about menstruation.

Fostering Supportive Communities

Social media platforms offer a space for individuals to connect with others who share similar experiences and challenges related to menstruation. Online communities and support groups provide a sense of solidarity and validation, enabling individuals to discuss their concerns openly and seek advice from peers. These platforms cultivate a supportive environment where individuals feel comfortable sharing their stories and seeking support without fear of judgment or stigma.

Amplifying Diverse Voices

Social media amplifies the voices of marginalized communities, including transgender individuals and those with disabilities, who often face additional challenges and discrimination related to menstruation. Through inclusive campaigns and advocacy efforts, social media platforms highlight the intersectional nature of menstrual stigma and advocate for more inclusive policies and resources.

Conclusion

Social media can serve various purposes when it comes to spreading awareness about menstrual hygiene. From infographic posts and captions that educate women about the different aspects of periods to forums and communities where women can discuss their periods and know more about sustainable alternatives like menstrual cups online, social media can be a gamechanger to reform the status quo of menstruation in the Indian society if it’s used properly.